UNDERSTAND YOUR PHOTO CHOICES

Can I agree to treatment without agreeing to publicity photos?

Clinical photographs and publicity photos serve different purposes. Agreeing to care should not be treated as blanket permission to publish your images. Tell the provider which uses you accept and ask for those choices to be recorded separately.

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YOUR TOPIC AT A GLANCE
  1. Purpose

    Separate care from other uses.

  2. Audience

    Understand where images may appear.

  3. Choice

    Keep a copy of your permission.

On this page

A KEY QUESTION

Know what will be used, who will see it and how to change your permission.

01

Care, teaching or publicity?

Images may document findings, help plan treatment or monitor change. Teaching, research and promotion involve other purposes and audiences. Establish whether each image stays in the clinical record.

You might accept record photographs while declining social media use. NHS photography guidance illustrates these distinctions; another provider’s forms and obligations need their own explanation.

02

What the form covers

Read the purposes, images and organisations named. Does it include video? Does permission extend to an intermediary or marketing agency? Broad wording such as promotional purposes needs explanation.

Request separate choices for different uses and keep your completed form. UK ICO guidance emphasises specific choices; do not assume every form or country uses the same rules.

03

Who could recognise you?

Your name, voice, treatment description or social profile may accompany an image. Cropping a photograph to the mouth does not necessarily make it anonymous.

Find out whether the audience is a private teaching group, a public website, paid advertising or social media. Permission for one audience should not be assumed to cover another.

The same stylised mouth illustration appears in a record folder, on a display easel and on a phone screen.
Illustrated explanation: Different audiences need clear permission A clinical record, a teaching display and a public screen can reach different audiences. Agree the intended use of photographs separately. Illustration for general information; not a patient result.
04

Who holds the images?

Identify who stores the clinical originals and any marketing copies. Obtain the privacy information, retention explanation and contact for questions. Send sensitive material only through verified channels.

If you send planning photos through Best Smile Turkey, ask who receives them, how they are stored and which privacy policy applies. Check the coordination team’s role separately from the treating provider’s.

05

Changing your mind

Get the withdrawal contact before publication. A request should identify the images, uses and channels concerned. Keep the response and clarify what can happen to material already published or reposted.

Withdrawing publicity permission and retaining necessary healthcare records are separate issues. GDC and ICO sources explain UK expectations; an overseas provider’s legal position needs jurisdiction-specific advice.

06

Make the choice explicit

THE DETAILS TO UNDERSTAND

You can say: I am willing to discuss photos needed for my care, but I do not agree to promotional use. Have that preference recorded. If you also decline clinical images, discuss how that affects assessment.

For a discount linked to publicity, read the terms and consider the privacy trade-off. Do not rely on a verbal reassurance that conflicts with the form.

Read the related guidance

Keep the wider treatment plan in view while comparing these options.

Choose questions to ask.

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Your consultation questions

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Common questions

They have different purposes and should be explained separately.

Not necessarily. The image or accompanying details may identify you.

Establish the route and limits for material already published. Applicable rights depend on the circumstances and jurisdiction.

Not automatically. Healthcare-record retention is a separate question.

About this information

Published by Best Smile Turkey, a health-tourism intermediary. Your treating dentist is responsible for assessment, treatment and care.

Use this information to prepare questions for your dentist. An examination is needed to advise on treatment. Photographs, models and previews cannot establish suitability or predict results.

Source checking is not a clinical review. How we use sources and images, or how to report a correction.

Sources and further reading

These resources offer general guidance; their publishers do not endorse Best Smile Turkey or the treating provider. Manufacturer links identify products or records, not independently compared outcomes. NHS funding information concerns UK care, not treatment costs in Turkey.

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